Marketing curriculum pack: Using AI-guided lessons to teach performance marketing in-house

Stop patching together courses and YouTube playbacks — train your team with an editable AI-guided marketing curriculum

Pain point: small teams waste weeks chasing fragmented, one-off learning resources and still can’t standardize how performance marketing gets done. This curriculum pack makes Gemini Guided Learning the instructor, replaces scattered content with a repeatable weekly lesson plan, and gets your team confidently running measurable campaigns in-house.

Why this matters in 2026

AI-guided instruction moved from experiment to operational tool in late 2024–2025. By 2026, organizations that pair human coaching with LLM-guided, task-driven lessons report faster onboarding and higher task completion rates. For small teams, the win is not just learning — it’s converting that learning into consistent campaign execution and measurable ROI.

“I asked Gemini Guided Learning to make me a better marketer and it’s working.” — reporting on Gemini’s effectiveness as a personalized instructor (Android Authority, 2025).

What you get in this curriculum pack

This is designed for marketing operations leads, founders, and small teams who must ship performance marketing campaigns reliably. The pack includes:

• Editable 8-week curriculum with weekly lesson plans, team assignments, and measurable outcomes.
• Gemini prompts and lesson scripts so Gemini Guided Learning acts as the instructor, facilitator, and assessor.
• Project, weekly, and editorial templates — ready-to-use planners for campaign setup, creative sprints, and reporting.
• Grading rubrics and KPI dashboards to measure team progress and campaign performance.
• Onboarding checklist to get Gemini integrated into your team’s workflow in a day.

How the approach works — inverted pyramid, action-first

Start with a real campaign brief and measurable KPI. Use Gemini Guided Learning to walk your team from strategy to execution across weekly sprints. Each week combines a short lesson (30–60 minutes), a hands-on lab (2–6 hours), and a feedback loop where Gemini gives automated, evidence-based coaching.

Core principles

• Work backward from a metric: CAC, ROAS, CPA, conversion rate — pick the one that matters and design lessons around improving it.
• Small experiments, big learning: every week ends with an A/B test or measurement task.
• Playbooks, not lectures: lessons create reusable templates your team applies immediately.
• Human + AI: Gemini provides personalized guidance; humans make judgement calls and own execution.

8-week editable curriculum — overview

Below is the week-by-week lesson plan. Each week includes objectives, a Gemini prompt template, deliverables, and assessment criteria.

1. Week 1 — Foundations & baseline

   Objective: Align on goals, audience, baseline metrics, and the campaign brief.

   • Gemini prompt (starter): “Act as our marketing instructor. Review this campaign brief and propose 3 measurable campaign goals with KPIs and a 90-day target.”
   • Deliverables: campaign brief, target KPIs, baseline dashboard (last 90 days).
   • Assessment: KPIs approved and baseline recorded in dashboard template.

2. Week 2 — Audience & channel strategy

   Objective: Define 1–2 priority channels and audience segments; map the user funnel.

   • Gemini prompt: “Given our KPIs and baseline, recommend the top channels and a 3-step funnel for each, with audience segment definitions and ideal CPA ranges.”
   • Deliverables: channel map, audience personas, funnel diagrams.
   • Assessment: channel + audience plan signed off; first creative brief planned.

3. Week 3 — Creative & messaging sprint

   Objective: Build creative variants and messaging aligned to each funnel stage.

   • Gemini prompt: “Create 3 headline/body variations and 3 visual concepts per funnel stage tailored to [channel] and [audience]. Provide testing matrices.”
   • Deliverables: creative files, test matrix, creative production schedule.
   • Assessment: creatives uploaded to editorial planner; Gemini scores readiness using checklist.

4. Week 4 — Measurement & tracking

   Objective: Ensure analytics, conversion events, and attribution are accurate.

   • Gemini prompt: “Audit our tracking plan and provide a ranked list of missing or misconfigured events with step-by-step fixes for GA4, Facebook/Meta, and server-side tracking.”
   • Deliverables: tracking audit, implementation checklist, QA log.
   • Assessment: all high-priority events passing QA in staging.

5. Week 5 — Launch & early optimization

   Objective: Launch campaigns and create a 7–14 day optimization checklist.

   • Gemini prompt: “Plan the first 14 days of optimization including bid strategy, budget pacing, and early signals to pause or scale.”
   • Deliverables: live campaigns, daily checklist, automated alerts for key anomalies.
   • Assessment: campaign live and daily cadence established.

6. Week 6 — Creative & targeting iteration

   Objective: Run creative readouts, refine audiences, and start scaling winning combos.

   • Gemini prompt: “Analyze the first 14 days and recommend 3 initiatives to improve conversion rate or reduce CPA.”
   • Deliverables: experiment plan, updated creative variants, audience exclusions/inclusions.
   • Assessment: experiments scheduled and hypotheses recorded in the project planner.

7. Week 7 — Attribution & LTV modeling

   Objective: Tie campaigns to revenue and model customer lifetime value to justify scale.

   • Gemini prompt: “Using campaign performance and CRM data, build a simple LTV model for the campaign and recommend a scaling budget range.”
   • Deliverables: LTV model spreadsheet, scale recommendation, risk checklist.
   • Assessment: leadership sign-off on scale plan based on modeled ROAS.

8. Week 8 — Playbook & handoff

   Objective: Produce a campaign playbook, zaps for automation, and a training certification for team members.

   • Gemini prompt: “Draft a 1-page campaign playbook, including runbook, escalation steps, and a 30/60/90 day roadmap.”
   • Deliverables: campaign playbook, editorial calendar, team certification checklist.
   • Assessment: playbook added to knowledge base and two teammates certified via the curriculum test.

Gemini Guided Learning — instructor prompts & best practices

Gemini Guided Learning can be your instructor, coach, and QA assistant. Use these prompt best practices to get consistent, actionable outputs.

Prompt structure (recommended)

1. Role + context: “You are our performance marketing instructor. Context: [brief campaign summary].”
2. Task + deliverable: “Deliver a 3-point play to improve X and include steps we can execute in 48 hours.”
3. Constraints: budget, channels, team size, tools.
4. Format request: checklist, 1-page playbook, table of tests, or JSON (for pipelines).

Example prompt for Week 3 creative sprint:

“You are our performance marketing instructor. Campaign: B2B SaaS trial sign-up. KPI: reduce CPA by 20% in 90 days. Constraints: $5,000/month, channels: LinkedIn + Google Search. Deliver 3 headline variants, 3 offer angles, and a creative test matrix in a CSV-friendly table.”

Assessment and automated grading

Have Gemini grade work by providing rubrics and examples. Example rubric fields: clarity of hypothesis, alignment to KPI, test design quality, and data instrumentation. Ask Gemini to produce a score (0–100) and next-step recommendations.

Templates & planners (what to copy immediately)

Below are three high-value templates included in the pack. Paste these into Google Docs / Notion / your LMS and edit.

1) Campaign project planner (project)

• Campaign name
• Objective & KPI (primary)
• Owner & team roles
• Budget & pacing
• Channels & audience segments
• Tracking checklist (events, UTM, conversion pixels)
• Launch date & QA signoffs
• Weekly optimization windows

2) Weekly sprint planner (weekly)

• Week number & focus
• Top 3 goals
• Gemini lesson prompt
• Hands-on assignments (owners + time estimate)
• Deliverables & due dates
• Retrospective notes & learnings

3) Editorial calendar (editorial)

• Content/creative asset
• Channel & placements
• Primary CTA
• Production owner & due date
• Test variable (headline, image, description)
• Performance notes

Measurement: what success looks like

Define a clear success metric for the curriculum. For a performance marketing crash course, we recommend:

• Operational success: 2 teammates certified and able to launch a new campaign without external support within 30 days of course completion.
• Campaign success: a measurable improvement in the chosen KPI (e.g., 10–25% CPA reduction or 20% increase in conversions for the pilot campaign within 90 days).
• Process success: playbook added to knowledge base; at least 3 repeatable templates used across campaigns.

Real-world example: small-team rollout (sample case)

Context: a 6-person B2B marketing team used this pack with Gemini Guided Learning as the instructor. Implementation highlights:

• Day 1: on-boarded Gemini and imported campaign brief; Gemini produced an initial 90-day KPI plan.
• Week 2: prioritized LinkedIn and Search with two audience segments; Gemini generated 9 creative variants and a test matrix.
• Week 6: the team iterated creative and tightened targeting; measured CPA improvement and created a playbook for scale.

Outcome (sample): within 12 weeks the team shipped two repeatable campaign templates and reduced dependency on external consultants — enabling faster iteration and cost savings on agency retainer fees.

Advanced strategies for scaling in 2026

Apply these once the team is comfortable with the 8-week flow.

• Embed Gemini into your LMS: link lesson outputs to your internal training system so progress and certifications sync with HR records. See examples of how local content hubs map learning artifacts to internal systems.
• Automate assessments: use webhooks and serverless observability to feed campaign performance back into Gemini and run nightly assessments that suggest optimizations.
• Use micro-credentials: issue badges or micro-certificates for completed modules to lower onboarding friction when hiring — tie this to micro‑earning and credential strategies (micro-credential playbooks).
• Connect CRM & LTV models: feed CRM segments to Gemini to build more accurate LTV-based scale plans.
• Creative automation: pair Gemini outputs with creative automation platforms to rapidly produce variants at scale.

Common pitfalls and how to avoid them

• Pitfall: Treating Gemini as a replacement for the team. Fix: define clear human ownership — Gemini advises, humans decide.
• Pitfall: Over-optimizing for vanity metrics. Fix: always tie lessons and tests to business KPIs.
• Pitfall: Not instrumenting data properly. Fix: use the Week 4 tracking audit and require a QA signoff before launch; prepare for a privacy-first analytics environment.

Actionable checklist — get started in a day

1. Create a one-page campaign brief with your primary KPI.
2. Invite Gemini Guided Learning to your team workspace and run the Week 1 prompt.
3. Pick your first pilot campaign and use the project planner template to scope it.
4. Run the Week 3 creative sprint and upload assets to your editorial calendar — include audio checks and voiceover guidance if needed (see audio best practices).
5. Execute the Week 4 tracking audit before launch — consider automated pipelines for ingesting campaign metadata into dashboards.

Takeaways

• Gemini Guided Learning can be a consistent, on-demand instructor that turns fragmented learning into a repeatable in-house training program.
• Design lessons around action and measurable outcomes — not just knowledge transfer.
• Use the editable templates (project, weekly, editorial) to reduce planning overhead and standardize execution across campaigns.

Further reading & evidence

For context on AI-guided learning adoption and platform developments in late 2025 and early 2026, see coverage on Gemini Guided Learning and industry investments in creative automation. These trends are driving faster in-house upskilling and less reliance on external agencies.

Call to action

If you lead marketing ops or a small marketing team, download the editable Marketing Curriculum Pack to start a pilot this week. The pack includes the eight-week curriculum, Gemini prompt library, and all three planners ready to copy into your workflow. Want help customizing the playbook for your industry? Book a short workshop with our team and we’ll tailor the program to your KPIs and stack.

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